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5.26.2016

E-40's "Choices" goes Gold




Nearly three decades into his illustrious career, Hip-Hop legend E-40 added another career milestone when the RIAA certified his 2015 single "Choices" as a Gold Record. The video for"Choices," which has more than 19 million aggregate views on YouTube, demonstrates E-40's nationwide influence, featuring more than 100 cameos, ranging from rappers like Kendrick Lamar, Ice Cube, Busta Rhymes, Nicki Minaj, Cam'Ron, Bone Thugs 'N Harmony, Nelly, MC Hammer to non-industry figures like the NFL's Marshawn Lynch and Colin Kaepernick, comedian Cedric the Entertainer and even octogenarian sex expert Dr. Ruth Westheimer. "Choices," a national smash hit with a remix adopted by the Golden State Warriors as the anthem to their 2015 NBA title run, is another in a long list of Gold- and Platinum-certified records by the rapper, including Big Sean's E-40-featuring, triple platinum "I Don't Fuck With You." In the midst of unprecedented relevance at the age of 48, E-40 also featured on Hot 100 hits such as Yo Gotti's "Law", Ty Dolla $ign's "Saved" and most recently Fat Joe's "All The Way Up" alongside Snoop Dogg and The Game.

"What's happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to Hip-Hop. I’ve been relevant in each generation and each decade and I've done it as an independent artist.Says E-40.

Watch the video for Choices below.

E-40's "Choices" goes Gold
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Item Reviewed: E-40's "Choices" goes Gold Rating: 5 Reviewed By: Rani Gaddy
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