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10.31.2017

SZA, Khalid, Amine, Julia Michaels, and Jessie Reyez at VEVO Halloween




After four hugely successful years in the UK, Vevo brought its flagship Halloween event to the US for the first time over the weekend, at the Craneway Pavilion in the San Francisco Bay Area. Featuring some of this year's most exciting new artists, the sold out event, presented by Honda, saw performances by Vevo’s 2017 LIFT artists SZA, Khalid, Julia Michaels, Amine, and Jessie Reyez

The sold out crowd entered the venue through a haunted forest with daunting grim reapers stationed throughout to take part in the music experience and Halloween festivities. The venue was decked out to reflect the night’s Halloween theme of the “Other World,” a parallel universe where nothing is quite what it seems, a place where reality and nightmares collide.

SZA graced the stage first singing her hits “Weekend,” “Broken Clocks,” “Drew Barrymore” and “Love Galore” while Khalid watched from the crowd and danced among friends. Aminé kept the crowd going, incorporating Bay Area vibes into his hits “Caroline” and “Red Mercedes.” Jessie Reyez dawned an eerie IT themed get up, releasing the signature red balloon before belting her hits. Julia Michaels followed with a sultry set dressed as Frida Kahlo featuring her songs “Issues,” “Uh Huh,” and renditions of Justin Bieber's “Sorry,” Hailee Steinfeld's “Love Myself,” and Selena Gomez's “Bad Liar.” Khalid closed the show dressed as Vince from the 90’s cartoon Recess with cheerleader back up dancers performing his chart topping hits “Location” and “American Teen” among others. 

Vevo LIFT is a six-week campaign in which Vevo gives fans a firsthand look into each artist’s breakout year. Throughout the campaign, Vevo releases two live performance pieces and one intimate short-film. The short-film, most often known as “Becoming,” allows artists to tell their personal stories in a unique way. The two live pieces are called "Stripped," and as the title suggests, they feature intimate, stripped down performances by the selected artist. Five artists are chosen every year, and Vevo Halloween is the culmination of their LIFT journey.





 


Vevo Halloween Highlights (US) by Aminé & Jessie Reyez & Julia Michaels & SZA & Khalid on VEVO.
SZA, Khalid, Amine, Julia Michaels, and Jessie Reyez at VEVO Halloween
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Item Reviewed: SZA, Khalid, Amine, Julia Michaels, and Jessie Reyez at VEVO Halloween Rating: 5 Reviewed By: Rani Gaddy
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